Thursday, January 29, 2009

Daisy Lowe. DKNY Jeans.


Daisy Rebecca Lowe, who is 20 years old this year, is an English fashion model who has modelled for editorial photoshoots and commercial advertising campaigns, and has also worked as a runway model. Oooh...she is the daughter of Pearl Lowe, the singer/songwriter turned textile and fashion designer, and Gavin Rossdale, the front man of the band Bush and husband of Gwen Stefani. Hmmm...which means she is also the step-daughter of Gwen Stefani. 

Miss Lowe began her modelling at the age of 2. She not only has passion in music and art but also in fashion. That would definitely explain her one-of-a-kind styles. I would say that Miss Lowe is in very good relationship with Miss Luck as she is replacing Cole Mohr as the face of Marc by Marc Jacobs, appearing in campaigns for Agent Provocateur and Pringle of Scotland......and now, she is debuted as the new face for DKNY Jeans. She is one lucky lady alright.....

Daisy Lowe has used her It-Brit appeal to score these campaigns and increase her ad currency. Who knows?? Maybe if she is lucky, she might be able to catch Christopher Bailey's eye for the next season being the Burberry mainline since it is after all a coveted British model-only campaign. 

The DKNY Jeans ad campaign is shot by legendary fashion photographer The Sartorialist's Scott Schuman. This whole campaign intends to reflect Shuman's street style photography inspired by the energy of New York city. The shots are all about "encapsulating the buzz that's found on the streets of New York". By the way, Shuman is known better for his everyday portraits where he literally snaps stylish passers-by on the streets of the world's most fashionable cities with beautiful results. 

Patti Cohen, executive vice president of marketing and communications for Donna Karan International said,
“Donna always says that jeans are not about a season, but rather part of your skin, something you can’t live without. So, we wanted to make a personal statement about jeans and fashion and Scott seemed so perfect to shoot this. He brings such a freshness to street style.”

Miss Lowe is joining in the footsteps of models, artists and musicians who had participated in the campaign including Chanel Iman, Kelly Osbourne, Sean Lennon, and fiancé Luc Worrell. Her looks is set to conquer the model industry and will definitely be on the way to super stardom since this is her third big campaign this spring following her Pringle and Marc Jacobs shoots. With all these huge hits with the US fashion houses, she'll definitely be competing with Agyness Deyn for the hottest Brit It-model title. 

Daisy Lowe looking adorable rolling in the bedsheets for Marc by Marc Jacobs.
Daisy Lowe in a black and white portrait for Pringle of Scotland.
Daisy Lowe looking sizzling hot in Agent Provocateur's sexy lingerie.
Daisy Lowe posing in the middle of New York street with a cute stonewash denim playsuit with classic aviator shades and white laced-up boots looking casual like she is in the mid of food-shopping.
Model Chanel Iman in an edgy street style of cropped trousers and denim sleeveless vest.

Don't you just love her style?? I know I am loving it =)

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